Advertising/Marketing Opportunities

Connect Your Brand with the Heartbeat of Indoor Cycling

Stop wasting your marketing budget trying to find passionate riders. Start a conversation with them directly.

You have an incredible product, a game-changing studio, or a service that the indoor cycling community needs. But in a crowded digital world, getting your message in front of the right people—the ones who live and breathe the beat, the sweat, and the ride—is your biggest challenge.

Generic ads get lost in the noise. Broad marketing campaigns burn cash with little return.

What if you could plug your brand directly into the central nervous system of the global indoor cycling community? What if you could showcase your business not as an ad, but as a trusted recommendation on the platforms where riders already gather for inspiration, education, and community?

Welcome to the IndoorCycling.ca Integrated Media Network. We are the most authoritative and engaged multi-platform presence dedicated exclusively to the world of indoor cycling.

Your Audience is Already Here.

We haven’t just built a following; we’ve cultivated a dedicated global community of passionate individuals. Our audience isn’t passively scrolling. They are actively seeking the best studios, the latest gear, the most effective workouts, and the most inspiring stories in the indoor cycling world. They are instructors, studio owners, and dedicated riders who invest in their passion.

When you partner with us, you aren’t buying a banner ad. You are gaining direct access to the most targeted demographic imaginable.

Let’s look at the ecosystem you’ll be tapping into:

1. The Authority Hub: IndoorCycling.ca

Your foundation for credibility and long-term visibility.

• The Asset: A premium, category-defining domain that immediately establishes trust and authority. In the world of search engines, IndoorCycling.ca is prime digital real estate.
• The Audience: Riders and studio owners searching for information. They arrive with high intent, looking for solutions, reviews, and places to spend their money. They are researching bikes, classes, and apparel.
• The Opportunity for You: We will craft a full-page, feature-length article about your brand, product, or studio. This is not a temporary ad; it is a permanent, evergreen piece of content optimized for search engines (SEO).
  • Benefit: Months and even years from now, customers searching for terms related to your business will find this article, driving organic traffic and leads long after our campaign launch. The SEO-friendly backlinks from our authoritative domain will also boost your own website’s ranking on Google.

2. The Visual Pulse: Instagram @IndoorCyclingTV

Where inspiration turns into aspiration and desire.

• The Asset: The ultimate Instagram handle for the industry: @IndoorCyclingTV With a highly engaged audience, our page is a vibrant mosaic of the culture, energy, and aesthetics of the sport.
• The Metrics That Matter:
  • High-Impact Reels: Our video content regularly achieves tens of thousands of views, with viral potential that can place your brand in front of a massive, engaged audience in a matter of hours.
  • Community Trust: We feature instructors, studios, and riders, fostering a level of authenticity that makes our recommendations feel like advice from a trusted friend, not a paid sponsor.
• The Opportunity for You: We will create a bespoke Instagram promotion that tells your story visually.
  • A dedicated feed post or Reel showcasing your product in action, your studio’s unique vibe, or the benefits of your service. We can produce this content with you or use your high-quality media.
  • A multi-frame Story series with direct swipe-up links to your website or product page, driving immediate traffic and conversions.

IMAGE HERE

3. The Viral Engine: TikTok @IndoorCyclingTV

Capture raw energy and explosive reach.

• The Asset: Our TikTok channel taps into the fast-paced, trend-driven world of short-form video, capturing the authentic, high-energy moments of a great ride.
• The Audience: A dynamic and growing community that loves discovering new things. TikTok’s algorithm has the power to take a single video viral, putting your brand on the “For You” pages of hundreds of thousands of potential customers globally.
• The Opportunity for You: We will produce or feature a high-energy TikTok video designed to grab attention.
  • Showcase the Experience: Whether it’s the unboxing of your product, a 15-second glimpse into the peak of a class at your studio, or a quick-tip video related to your service, we’ll create content that feels native to the platform and designed for maximum shareability.

4. The Trusted Guide: YouTube @IndoorCycling

Build deep connections and drive educated decisions.

• The Asset: Our YouTube channel is where the community comes for in-depth content. This includes reviews, tutorials, and longer-form stories that build significant trust and authority.
• The Audience: Viewers on YouTube are in a learning and consideration mindset. They are willing to invest time to understand a product or service better before they buy. High watch time on our videos translates to a deeply engaged and educated audience.
• The Opportunity for You: Your brand can be integrated in a way that provides genuine value.
  • Dedicated Review: A full video reviewing your product, software, or even a virtual tour of your studio.
  • Sponsored Integration: A “brought to you by” segment in one of our popular videos, where we can talk about your brand and why our audience should check you out. This builds powerful brand association with our trusted channel.

The All-In-One Partnership Package: Your Unfair Advantage

We’ve made this simple. We offer one comprehensive package that gives you exposure across our entire ecosystem. This isn’t about choosing one platform; it’s about creating a surround-sound effect that makes your brand inescapable to the most passionate indoor cycling audience in the world.

For a single investment, here is what you receive:

• ✅ Permanent Feature Article: A professionally written, SEO-optimized feature page on IndoorCycling.ca that will drive traffic for years to come.
• ✅ Dedicated Instagram Showcase: A multi-asset promotion on @IndoorCyclingTV (Feed Post/Reel + Story Series with links) to drive immediate awareness and traffic.
• ✅ High-Energy TikTok Feature: A custom video on @IndoorCyclingTV designed for viral reach and brand discovery.
• ✅ YouTube Channel Integration: A sponsored mention or integration in a video on our IndoorCycling YouTube channel to build deep trust and authority.
• ✅ Content Collaboration: We can work with your existing photos and videos or help guide the creation of new assets that will resonate with our audience.
• ✅ Global Reach: Your message will be seen by dedicated riders across Canada, the USA, Europe, Australia, and beyond.

Who is This Partnership For?

If you serve the indoor cycling community, this is for you. We are the most effective way for you to connect with your dream customers. We are looking to partner with:

• Boutique Spin Studios & Fitness Clubs: Showcase your unique atmosphere, top instructors, and what makes your classes a must-try experience. Fill your bikes and build your local community.
• Fitness Equipment & Technology Companies: Launching a new bike, power meter, or heart rate monitor? Let us create an in-depth review and show our audience why they need it.
• Cycling Apparel & Accessory Brands: Get your gear on the radar of people who value performance and style. We’ll showcase your products in an authentic, aspirational setting.
• Fitness Apps & Digital Platforms: Let our audience know why your app is the perfect companion for their training, whether at home or in the gym.
• Event Organizers: Promoting a charity ride, a virtual race, or a fitness conference? We can drive registrations and build hype.
• Nutrition & Wellness Brands: Connect with an audience that is deeply invested in their health and performance.

Let’s Talk Pricing: Transparent & High-Value

We believe in clarity. Getting this level of targeted, multi-platform exposure through traditional digital advertising would cost you tens of thousands of dollars with no guarantee of reaching the right people.

We offer our Annual Partnership Package for a one-time investment of $999 USD.

This is not a recurring monthly fee. It’s a single investment for a full year of promotion across our network, including the permanent feature article on our website that will continue to deliver value indefinitely.

Why this price? We are looking for genuine partners who are as serious about the indoor cycling community as we are. This investment ensures we can dedicate the proper time and creative energy to building a campaign that truly delivers results for you.

Ready to Reach Your People?

We are selective about the brands we partner with to ensure we only promote products and services we believe in. This maintains the trust we have built with our audience, which in turn benefits you.

If you believe your brand is a perfect fit for the global indoor cycling community, we invite you to connect with us.

Option 1: Secure Your Spot Now

If you see the value and are ready to move forward, you can secure your Annual Partnership today. Spots are limited each quarter to ensure each partner gets the spotlight they deserve.

Option 2: Schedule a Discovery Call

Have questions? Need a more customized, larger-scale campaign? Let’s chat. Book a no-obligation 15-minute Zoom call with our founder to discuss your goals and see how we can build a strategy for your brand.

Frequently Asked Questions

• Who creates the content? It’s a collaboration! You can provide us with your high-quality photos and videos, or we can work with you to create original content that feels authentic to our channels.
• What kind of results can I expect? While we can’t guarantee specific sales numbers, we provide you with a powerful, targeted reach that is impossible to get elsewhere. You can expect significant increases in brand awareness, social media followers, website traffic, and high-quality leads from an audience that is pre-qualified to be interested in what you offer.
• How long does my content stay up? Your feature article on IndoorCycling.ca is permanent. It will continue to attract search engine traffic indefinitely. Social media posts on Instagram, TikTok, and YouTube will remain on our feeds as part of our content library.

Don’t let your brand be the best-kept secret in the industry. Let’s work together to share your story with the world.