CHARLOTTESVILLE, Va. (CBS19 NEWS) — Purvelo and Zoom Cycle may be competitors in the Charlottesville fitness scene, but they are working together to make sure they are reopening in a safe way.
“We can make sure that we did not open up for the sake of being first to market, we opened up because as a group, both us and them, decided that it was ethically responsible to do so at this point,” said Justin Goodman, the owner of Zoom Cycle.
Purvelo and Zoom Cycle both offer indoor cycling classes, competing in the Charlottesville area. But Kristin and Peter Watson of Purvelo and Justin and Cara Goodman of Zoom Cycle came together and decided not to open during phase two of the Forward Virginia plan, citing safety as a top priority.
“Wanting to make sure that we did the right thing by our customers, by our staff, and by our community,” Goodman said.
Things will look different when customers return to either studio as each will have fewer than ten bikes.
“At this point, we’re not really doing it to make tons of money, we obviously can’t make tons of money at one-sixth of our normal capacity, we’re doing it right now just to sort of keep our community engaged and give them a place that can be their fitness outlet,” Goodman said.
The owners decided working together would allow for collaboration on best practices, and a safer way through this tough time.
“We felt that it was in our best interest to come together in unity and collectively tackle this for the good for the community,” Kristin Watson said.
The decision allowed both businesses to do what they see is best for the Charlottesville community.
“We sort of took that pressure off the table and that way it allowed us to make an ethical decision and not a business decision,” Goodman said.
Watson agreed. “This isn’t a time that you need to be in competition with anyone,” she said.
Pūrvelo was founded in in Charlottesville, VA in 2015 by Kristin Watson, a generous community maven who looks to build relationships through local connections and works to empower small business owners to collaborate together to build better communities for everyone.
Kristin has since grown pūrvelo’s reach to three additional markets in the southeast, totaling four studios in four years. With a passion for empowering young females, and creating environments with a culture of growth, Kristin has plans to expand the pūrvelo brand to future markets across the US.
at pūrvelo we challenge not only ourselves but our guests to create an environment that fosters growth and development, allowing for more laughter, more love and one amazingly fit community.
do more. give more. love more.
Turn down the lights, turn up the music, and redefine what it means to workout… welcome to pūrvelo.
We are a rhythm based indoor cycling studio. We use the beat of the music to drive momentum and your energy to create an epic experience on the bike. And we always throw in some hand weights and choreography to ensure you a TOTAL BODY WORKOUT.
About Zoom Cycle
Zoom Indoor Cycling is the most innovative, immersive indoor cycling experience in Charlottesville. Our unique studio lighting and our concert-quality sound system inspire you to push harder than you ever thought possible. Featuring the most talented instructors in Central Virginia, Zoom is a cycling sanctuary that will transform your body and help you achieve your goals.
Music is the lifeblood of Zoom. The beats of every song are a powerful tool that inspire us, motivate us, and unite us as a community. As one of the region’s most popular DJ’s, Justin ensures the music will unlock your inner strength and create a euphoric fitness experience.
Zoom is the passion project of husband and wife owners Justin and Cara Goodman. They became avid indoor cyclists while living in DC and immediately felt a calling to share this wildly popular workout with Justin’s hometown of Charlottesville. Founded on the belief that fitness should be empowering, uplifting and FUN, Zoom Indoor Cycling was born.
ZOOM CYCLE: https://zoomcville.com