As we stated in the past. Indoor Cycling Society would be considered crazy if 100% of our reviews were positive. Our readers and fans want us to be professional and balanced and not act like mindless cheerleaders.
Secondly. Most of you are aware that we are leaders for Indoor Cycling content. Our account known as @indoorcycling receives thousands of views every week. And on our Instagram we have posted over 100s of positive posts and have helped over 100 instructors and studios. Moreover. The majority of the time the communication is friendly and professional.
And just a few months ago many of us have witnessed the inequality and injustice that our Black brothers and sisters have suffered. Which is why we encourage all of you to join their very noble cause. Such as joining them in seeking justice and equality.
Let us begin with agreed upon facts. There are 100’s of companies who have been reprimanded for their lack of racial diversity and fairness. Many have been caught for their prejudice bias or at best APPEARING as bias and prejudice.
Another agreed upon fact is that there are hundreds of marketing companies who offer fitness marketing.
Then why did Peloton choose Rockit Promotions that has zero blacks on their senior team? And, some would even object that there is not even one male which might be reverse sexism.
We also had a bad experience with Rockit Promotions. Which was quite disconcerting and troubling. And the facts are very simple and clear.
Recently Indoor Cycling Society contacted Rockit Promotions who handle Peloton partnerships and sponsorships. Peloton does partner and sponsor influencers who are Indoor Cycling connected or are in the Indoor Cycling Industry. BINGO. JUST THAT IN ITSELF SHOULD BE A SIGNAL TO ROCKIT PROMOTIONS
So we contacted Sheri Clish, a Rockit Promotions rep. Instead of asking for a Peloton bike–or a few of them in fact. We merely asked for DIGITAL ACCESS to their classes. It is a few dollars a month. What was shocking was Sheri Clish said that Indoor Cycling Society which as thousands of followers on Instagram, Pinterest, Facebook and even own www.IndoorCycling.ca is declined. And to add insult to injury she did not offer a reason.
Thousands consider us the top Indoor Cycling Magazine and send us these kinds of messages like these.
However when we digged deeper we found out that there are no blacks on their senior team and not one man. And guess what folks? Yep. The founder of Indoor Cycling Society is non-white and a male.
To keep this short. We are sure you find this disturbing. As such Join us in contacting DEBRA GOLDBLATT-SADOWSKI the CEO and Founder of Rockit Promotions and ask her to apologize for the actions of Sheri Clish.
CEO and Founder
+1 (416) 656-0707 ext. 101
Then contact Peloton and demand they do business with marketing firms that have at least one black on their Senior team (and maybe one male). We don’t see anything special with Rockit Promotions. Their facebook has only 5 reviews.
Question for Debra Sadowski. Can you see a connection with Indoor Cycling Society and Peloton?
And here is the picture of Rockit Promotions Senior Team. Not one black or one male. Just Imagine if it was all white men? Is Peloton ok with this? Is this diversity and equality? Enough said.
We will update you in the near future. Either they apologize or hire a slick lawyer.
Here is a funny question. If Sheri Clish is correct that we are not significant then this article should not concern them. We are sure DEBRA GOLDBLATT-SADOWSKI will see that logic. LOL