Indoor Cycling Magazine was born not to be a cheerleader for 100% of the Spinning studios–but rather to support Indoor Cycling members who have values, standards, and morals.
There are thousands and thousands of Indoor Cycling members, (and even other fitness communities) who find it unacceptable for businesses to use indecent, or morally reprehensible, and definitely sexist ads.
As you see from the picture on your left, the public found this image sexist.
In the past, when men dominated the corporate and business world feminists accused male business owners of being sexist and exploiting women. However in 2017 when there are much more women who are owners of businesses will these women practice what they preach?
If one can says that women can be ceo’s and doctors but can’t be abusers that would be very sexist, I am sure you agree.
And this topic is not new. Global and Mail recently published: “Sexism in advertising: What Canadian men and women find unacceptable”
Which is why Indoor Cycling Magazine decided to act when we got reports of Indoor Cycling Studios managed by females who are engaging in sexist or/and indecent activity.
After we saw these pictures we now completely agree. Ride Cycle Club is demeaning the Indoor Cycling business community and engaging in portraying Indoor Cycling studios as places with no professional standards who show reckless disregard to the public, which many of them are kids and teens. Do you want kids and teens to see this as acceptable forms of advertising?
And PLEASE don’t forget, that in the past 1000’s of women/feminists accused male business owners of being sexist, we hope you did not forget?
This was at the KHATSAHLANO festival in Vancouver Canada.
100s of kids were exposed to this. This is one of their instructors (Michael) who calls himself @bodybykong
Do consumers request shirtless fitness leaders? Or is that more suitable for bars and nightclubs?
If a male business owner had females wear bras, that would be deemed sexist, correct?
Remember in the 80′ male business owners were accused of treating women like sex objects?
In 2017 what about female business owners?
This is Michael aka body by kong, staff at Ride Cycle Club. Is this what consumers want ?
This is GIULIA and julia, two other Ride Cycle Club staff. If you did not get enough of Michael Kong giving you the finger, then Giulia and julia will take care of you.
Not only do we get offended with being given the finger, but we also get to see the indecent words “F** Off”
To conclude this awful experience. Indoor Cycling Magazine joins 1000’s of Indoor Cycling fans and millions of consumers who find sexist, offensive, and indecent business practices unacceptable.
Of course we encourage you to visit Indoor Cycling studios who have higher standards, higher morals, and who value professionalism. Ethical and educated people do ethical and educated things.
You can also file a complaint with:
- Vancouver Better Business Bureau
- Toronto Better Business Bureau
- Advertising Standards Canada is the national not-for-profit advertising self-regulatory body.
And if you want to file a complaint regarding Ride Cycle Club at the Kit event
Marketing & Media Inquiries
Vendor & Artisan Inquiries
[email protected] YALETOWN: 604.915.7433 OSSINGTON: 416.531.3100
We remember the old days when ads like this had feminists accusing men of sexism.