Looks like we were correct. The mean-spirited and unkind actions that we experienced were not isolated or a one-off. In the past we published several articles of the bad experiences and unprofessional conduct of Soulcycle “team”. From racist staff to narcissistic staff. And at times we were even concerned of looking vindictive but that was not the case.
In Canada the first 2 years we found out that major Soulcycle Instructors defected to other studios. Which was the second red flag. Then we heard of their connection to nefarious figures which was the third red flag. Then the final red flag was when we found out that SoulCycle suddenly shuts down in Toronto leaving staff and customers in the dark.
Yep. SoulCycle suddenly shuts down in Toronto leaving staff and customers in the dark. We learned this from BlogTo.com
SoulCycle appears to have packed up and peaced out from its original Toronto location in King West without warning or notice, even to its own employees.
What used to be incredibly prominent branding all over the Toronto spinning studio’s frontage at 435 King St. W. has been removed in its entirety — no more huge yellow logos on the windows, no more glowing SoulCycle signage, no more flags or prominent merch displays.
No more giant “SOULCYCLE” banners printed all over the walls or front glass doors.
The unit appears to have been cleared out entirely, in fact, save for one lonesome spin bike near the back.
The New York-based indoor cycling chain’s Canadian location in downtown Toronto has all but vanished from its coveted brick-and-mortar spot near the corner of King Street West and Spadina Avenue
It would be sad, but not entirely surprising to loyal riders if the brand had announced it was closing on King West due to the pandemic or other rumoured financial troubles. Such as: SoulCycle Lays Off Long-Time Employees With Zero Severance Some of the laid-off employees had been with the company for five years—a situation that left people feeling “angry” and “blindsided.” But we will write about that separately at another time.
Others might be happy to learn of the closure in light of owner Stephen Ross’ support for U.S. President Donald Trump.
SoulCycle hasn’t announced anything, however — not to its members or even its furloughed staff, several of whom have told blogTO that they have no idea what’s going on, or if they even still have jobs to come back to.
More worrisome still is the radio silence that we (and perhaps other journalists) have received back from SoulCycle and its parent company, Equinox Group, when inquiring about the location.
The corporate offices of Equinox and SoulCycle have both ignored multiple requests for comment over the past week.
Calls made to SoulCycle’s local gyms go straight to a recorded message stating that all studios are currently closed due to health concerns and that more information can be found on the company’s website.
The recorded message encourages anyone with questions to email firstname.lastname@example.org where “our team is on standby to help” with any questions riders may have.
Our emailed queries to this address have not yet been responded to. Allied REIT, which manages the building in which SoulCycle is (was?) located, has yet to respond to a request for comment regarding the status of the spin studio’s lease.
And for several weeks last year SoulCycle’s website and app, both still listed King Street as an active location with photos, instructor profiles and studio news available, which is even more egregious I am sure you agree.
Even with the recent announcements that gyms would finally be allowed to resume operations under Stage 3 of Ontario’s economic reopening plan after more than four months of forced closures, riders and staffers alike are wondering with increased urgency what’s up with the popular spinning spot.
For months members received no correspondence from the company, which issued its March 2020 COVID-19 update on March 16, one day before a state of emergency was declared in Ontario.
“Effective March 16 2020, by 8pm local time, Soulcycle announced that they are closing all studios in the US and Canada. Our UK studios will be closed effective March 17, 2020” the update read. “This is temporary, and as soon as we feel it’s safe to reopen our doors, you’ll be the first to know.
In fall 2020 spin studios like SoulCycle could have got the green light to reopen in the city but they did not.
Soulcycle was known for its cult-like, celeb-stacked following and oft-mocked, super intense spinning classes, SoulCycle opened its first Canadian studio in Toronto on 435 King Street West in 2017.
Spin fans clamoured each week to land a spot in of the brand’s candle-lit workout sessions, that even prompted the company to open a second Toronto location at the Yorkville Village mall just a few months later but that went south.
Soulcycle business remained strong, at least in terms of demand, up until March of 2020, when the COVID-19 pandemic shut down all non-essential services in Ontario and all over the country.
Both of Toronto’s physical SoulCycle locations and the Vancouver location have lain dormant AND AS OF 2022 OUR OUT OF BUSINESS IN CANADA.