It’s been four years since indoor-cycling studio SoulCycle popped up with Target, and it seems a permanent Twin Cities location has been fitness gossip since then. But the wait is over—and the Big Apple-based brand is finally riding into the Minneapple.
Minnesota is about to get its first permanent location for the indoor fitness phenomenon SoulCycle.
What can I tell you about the Twin Cities location? Not much, yet. The brand is very tight with info, keeping us on the edge of our (bike) seats. But according to a contact at SoulCycle, details about the Twin Cities studio will be released soon.
Since opening its first studio in 2006, SoulCycle, known for its 45-minute stationary bike workout in a sweaty, dark studio with high energy instructors, has developed something of a cult following in the U.S. It’s even beloved by A-list celebs including the Beckhams, Beyoncé, Kelly Ripa, the Kardashians and Michelle Obama.
Rumors of the New York-based indoor cycling craze opening a Minnesota spot are well established, and MSP Magazine in January confirmed that the company is indeed planning on making its Twin Cities debut this year.
The location SoulCycle’s first Minnesota venue can now be confirmed, with signs popping up on the windows of a new unit on Market Street at 50th and France in Edina this week.
It is planning to open by this fall, just in time for what we presume is the peak time for indoor exercise in Minnesota.
SoulCycle has grown into a national brand since launching in 2006, offering instructor-led, high energy 45-minute exercise bike workouts.
It has a presence in 23 U.S. cities, with Edina set to become the 24th.
It’s not cheap though, with a single class typically running you $30-35 depending on which city you’re in, though the price reduces slightly the more classes you buy.
It’s one of the first companies to move into the new commercial units created by the redevelopment of Market Street.
The project, which started in January 2018, is now coming to an end, bringing with it the expansion of the parking ramp on the north side of Market Street, with SoulCycle moving in at the ground level.
On the south side, the Nolan Mains building comprises 100 new apartments and street-level retail, set around new public walkways and plazas that connect Market Street to 50th Street.